| Persona Name | User Type | Role | Age Range | Location | Interests | Goals | Frustrations |
|---|---|---|---|---|---|---|---|
Omnia | Mobile User | Freelance Social Media Specialist | 20-25 | Cairo, Egypt | TV series, travel, food | Boost her morning with a nice cup of coffee | -Coffee is usually ineffective... she can’t focus in the morning meetings
-She has to go to a coffee shop for a proper coffee |
Jossef | Web User | Accountant / on pension | 60-65 | Vienna, Austria | News, watching sports, food | To drink fresh and professional made coffee | -Coffee machine is complicated to use
-Cleaning the machine is very difficult |