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Hey... Iโ€™m LO!

a UX Designer

based in Berlin ๐Ÿ‡ฉ๐Ÿ‡ช



View my work  

Introduction



My name is Loay... I was born and raised in Egypt ๐Ÿ‡ช๐Ÿ‡ฌ and I have more than 15 years of experience in commercial user interface and customer-focused digital design!
I moved to Berlin late 2018 and I am currently working as a Product Designer at Helpling!

A part of my daily work, is to create compelling user experiences, guide product decisions through user research, customer development and iterative feedback loops.
I am very passionate about UX design, Interaction design, and UX research, and I love inspiring and guiding people.

Key skills

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UX Design & Research

Building highly polished mobile apps, design systems, websites and landing pages; starting from user research, stakeholder interviews, creating user personas, designing user flows, wireframing, and ending with concept ideation, prototyping and validation.

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Growth Design

I am not only focused on solving customer problems and understanding their behaviors, needs, and motivations; but also on identifying and driving growth outcomes for the business. I care about the impact of my designs and I have been working on projects that were mainly focusing on growth goals.

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Mastering the tools

I use amazing tools like Sketch, Adobe XD, Zeplin, InVision, Illustrator, Figma, Trello, Muzli, Slack, Zoom, Notion, Google docs and Photoshop to create my designs and share them with the team!

Experience

2011 - 2013 (Cairo, Egypt)

Advertising Technology Specialist

Yahoo

2014 - 2017 (Cairo, Egypt)

Senior Creative Designer & UX Consultant

Raya

2018 - Present (Berlin, Germany)

Product Designer

Helpling

Read Full Resume

Portfolio

Selected work / UX Case studies



IoT - Digital coffee machine UX case study

Marketplace app design concept

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Testimonials

Loay points out important information from my portfolio website and provides suggestions to improve user experience for viewers to get attraction when they see my portfolio.

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Ting Chieh Lin ๐Ÿ‡ฆ๐Ÿ‡บ

Mentee, Adplist.org

He who deals with Loay on a professional basis can shortly notice his uniqueness: the way he communicates, abides to the agreed upon advertising standards, fulfills the needed requests as efficiently possible - can all describe his working edge...

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Ashraf Silwanis

Manager at Verizon Media, Linkedin

I really liked his kindness, Insighful feedbacks about how I can improve my portfolio and Resume. Give me actionable outcomes to improve them!

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Laura Kaddour-Assia ๐Ÿ‡ฉ๐Ÿ‡ช

Mentee, Adplist.org

Blogs

I have published some articles about UX Design, User Research, Productivity,
Digital Marketing, Planning and Time Management, Startups and more...

Read the blog

How to Conduct Customer Interviews (Featured on Muzli)

Understanding customersโ€™ needs and goals, and the contexts in which theyโ€™re using a certain product has been always a challenge for UX designers. In this story, I will go through the steps ...

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How to boost your remote working day

โ€” The first thing you need to do is to setup your #Workspaceโ€ฆtry to have fewer cables as you can, use a wireless mouse and keyboard and try to plug an external screen to your laptop ...

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