More about me...😎

In the past few years; I worked with other Designers, Product Managers, Product Owners, Devs, Marketing, Ops and BI to deliver amazing user experiences and products to the customers. Not to mention that during my employment at Yahoo, I was involved in the design and the implementation of many digital marketing campaigns for brands and companies like P&G, Mercedes, Peugeot, Renault, Kia, Paramount Pictures, Boss, Vodafone, Cocacola, Pepsi, Nestle, Unilever, Turkish Airlines, Volkswagen, Toyota, Allianz, T-mobile, Targo Bank, HP, Orange, Microsoft, Nike, Nissan, MasterCard, mediamarkt, Tchibo, Edeka; covering the EMEA market...

| Follow me


Work Process


Research and Plan


Ideate and Design


Deliver and Measure

Professional experience

Helpling (Berlin, Germany)

2018 - Present

Helpling is the leading marketplace for cleaning and household services in Europe. My role includes initiating, planning and conducting user research... building design systems, creating wireframes, customer journey maps, prototypes, and polished mockups. I am also working on validating my design solutions through user research and monitoring customer and business impact, then iterating as needed.

Cloud Concept (Cairo, Egypt)

2017 - 2018

Cloud Concept is a software company based in Dubai, UAE. As a Senior UX Designer; I was working with the product team and very closely with the company's CEO on building a b2b platform that is basically helping SMEs to find work and source suppliers in their local marketplaces. I was involved in the product roadmap planning, competitive benchmarking, designing the information architecture and the user flows, and finally designing and testing the product MVP. I have also conducted many usability tests, surveys, focus groups, and contextual analysis in order to discover opportunities for the new product.

Raya (Cairo, Egypt)

2014 - 2017

Raya Holding is managing a diversified investment portfolio of 11 lines of business in the various industries of e-payment, information technology, contact center, smart buildings, consumer electronics, food and beverage, land transport, PET remanufacturing and FMCG. Working as a Senior Creative Designer and UX consultant at Raya; allowed me to work on many projects like: developing concepts for advertising and promotional campaigns, designing different mobile apps and products, improving and re-designing landing pages for different lines of business, optimizing landing pages and checkout experience for different digital products; not to mention increasing sales by designing digital marketing campaigns and building dedicated micro-websites for those products.

Yahoo (Cairo, Egypt)

2011 - 2013

My role as an Advertising Technology Specialist was basically delivering global processes that enable technical execution of all display advertising solutions across the Yahoo! EMEA network. I have also provided support for the Ad Ops teams in Germany, France, Italy, Spain, UK, and Ireland on day-to-day ad-related issues and train them on executing common display advertising solutions and managed the implementation of rich media ad campaigns from a technical operations standpoint.


Selected work / UX Case studies

IoT - Digital coffee machine UX case study

Marketplace app design concept